ABOUT


Yotam Ophir, Ph.D. (2018. University of Pennsylvania), is an Assistant Professor of Communication at the University at Buffalo, SUNY, studying political and science communication, misinformation and media effects.


His research combines computational tools for automated content analysis, such as machine learning, topic modeling, and network analysis, with experiments and surveys, to study media content and its effects on audiences


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'ANTMN'‎‏
The Analysis of Topic Model Network



'ANTMN' was developed by Dr. Yotam Ophir & Dr. Dror Walter to equip researchers with an inductive, data-driven approach for the identification of media frames.



It has been applied in peer-reviewed publications to identify the framing of epidemics, politicians, social protests, extremism, and more.


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The MEME Lab


The Media Effects, Misinformation, and Extremism (MEME) lab


The MEME lab, led by Dr. Yotam Ophir, studies mass media effects with a focus on misinformation and extremism. Our members and our studies are diverse, inovative and multidisciplinary by design (we contain multitudes, as Walt Whitman said)


More about our current
members and research

PUBLICATIONS HIGHLIGHTS


Proceedings of the National Academy of Sciences


The Factors Assessing Science’s Self-Presentation model (FASS)

LINK

Journal of Communication


Meta-Theorizing Framing Research Over 40 Years

LINK

Social Science Computer Review


The Impact of Bots on Misinformation Around Vaccines and Climate Change

LINK


Full Publications List

IN THE MEDIA


New York Times


Steve Bannon and a Chinese Billionaire created a right-wing Coronavirus media sensation

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Newsweek


Trump Uses the 'Language of War' on Twitter and It May Have Helped Him Beat His Republican Rivals

READ ARTICLE

Fortune


Inside the ad, ad, ad, ad world of YouTube

READ ARTICLE


Full media list
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