ABOUT


Yotam Ophir, Ph.D. (2018. University of Pennsylvania), is an Assistant Professor of Communication at the University at Buffalo, SUNY, studying political and science communication, misinformation and media effects.


His research combines computational tools for automated content analysis, such as machine learning, topic modeling, and network analysis, with experiments and surveys, to study media content and its effects on audiences


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'ANTMN'‎‏
The Analysis of Topic Model Network



'ANTMN' was developed by Dr. Yotam Ophir & Dr. Dror Walter to equip researchers with an inductive, data-driven approach for the identification of media frames.



It has been applied in peer-reviewed publications to identify the framing of epidemics, politicians, social protests, extremism, and more.


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The MEME Lab


The Media Effects, Misinformation, and Extremism (MEME) lab


The MEME lab, led by Dr. Yotam Ophir, studies mass media effects with a focus on misinformation and extremism. Our members and our studies are diverse, inovative and multidisciplinary by design (we contain multitudes, as Walt Whitman said)


More about our current
members and research


PUBLICATIONS



IN THE MEDIA


New York Times

Steve Bannon and a Chinese Billionaire created a right-wing Coronavirus media sensation

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Newsweek

Trump Uses the 'Language of War' on Twitter and It May Have Helped Him Beat His Republican Rivals

READ ARTICLE



Fortune

Inside the ad, ad, ad, ad world of YouTube

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Full media list


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