Yotam Ophir, Ph.D

Associate Professor of Communication and the Head of the Media Effects, Misinformation, and Extremism research lab at the University at Buffalo, NY.

New book on misinformation

Available Now!

Misinformation & Society explores the history, psychology, and effects of misinformation in the U.S and across the world. It also offers practical approaches to mitigating its harmful impacts.

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University AT buffalo

The MEME lab

Media Effects
Misinformation &
Extremism

The MEME lab studies mass media effects with a focuse on misinformation, conspiracy theories and extremism.

We employ a mixed-method approach, combining novel computational methods for text and network analysis with traditional quantitative and qualitative methods for social science research, including experiments, surveys, and time-series analysis.

Our members, interests, and work are diverse, inovative and multidisciplinary by design (we contain multitudes, as Walt Whitman said).

The MEME lab studies mass media effects with a focuse on misinformation, conspiracy theories and extremism.

Our members, interests, and work are diverse, inovative and multidisciplinary by design (we contain multitudes, as Walt Whitman said).